YouTube to remove 'overlay ads' from April 6: How will it impact you?

Overlay ads appear at the bottom, or the top of the video as pop-up cards, and the viewers can remove them by clicking on the 'X' icon on the top

The "overlay ads" feature on YouTube will disappear from April 6. According to the announcement by the company, this step is being taken to improve the viewer experience. The overlay ads are a popular ad format for desktop users.

"The 'Overlay advertisements' ad format will no longer show on YouTube beginning April 6 to assist improve the viewer experience and transfer interaction to higher performing ad formats on desktop and mobile devices," the company said in a YouTube Help Forum post.

What are "overlay ads"?

These are legacy ads and are displayed only to desktop users. These ads appear at