Page 3 - Abhilasha Ojha

A brand ambassador playing the role of a personal guide was unheard of: Hanneli Slabber

Interview with Country Head, South African Tourism

The right pick

When is an outsider CEO a good choice?

The campaign succeeded in creating a buzz around a new category: Gulbahar Taurani

Interview with Director marketing, domestic appliances, Philips India

Metal. Magnet. Music. Metallica.

Two experienced writers have turned out a compelling chronicle of the highs, lows and long-playing success of one of the world's insanely great thrash metal bands

The skin advisor app enhanced consumer-brand interaction: Ganesh Bangalore

Growth in e-commerce will fuel growth in brand licensing in india: Jiggy George

Interview with CEO & founder Dream Theatre

Buying from and selling to unknown people is new in India: Amarjit Singh Batra

Interview with CEO, OLX India

The EMI Holiday promo served as an entry point of interaction with our brand: Kamal Basu

Interview with Head, Marketing SKODA Auto India

This was one of the most cost effective promotions by Tata Value Homes: Pawan Sarda

Interview with Head of marketing, Tata Value Homes

Focus or diversify?

The toughest test for leaders is to determine when to move forward with a diversification and when to pull back

There is far greater learning in failure than in success: Arvind Thakur

Interview with CEO & Joint MD, NIIT Technologies

Reinventing retail

With the growth of online shopping, traditional brick-and-mortar retailers need to evolve rapidly

Companies in India sell out too quickly: Vikas Saxena

Interview with chief executive officer, Nimbuzz

Is India's love affair with shopping malls over?

If 120 new malls have come up in the last two years, 40 have downed shutters. Some lessons from the experiences of dying malls

Accept social media as one of the biggest changes of our times: Guy Hutchinson

Interview with vice-president, operations (India), Hilton Worldwide

We had to reinforce trust; such is the category: Manoj Gaur

Interview with MD, Gaursons India Ltd

Instant gratification in installments

In a 'credit-sparse' environment companies turn to EMIs to promote sales. But they are a double-edged sword

When employee appreciation ideas backfire

HR managers know appreciation can be tricky business. The challenge lies in making sure they have employee buy-in

HR management in retail

The growth in Indian retail has brought in its wake fresh challenges for HR. Here's how the leaders are dealing with them

We encourage consumers to revalue junk: Sadashiv Nayak

Interview with CEO, Big Bazaar