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Akshara Srivastava

Akshara Srivastava

Akshara Srivastava

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

Akshara Srivastava tracks the Indian consumption story at Business Standard. From fast-moving consumer goods (FMCGs) to offline retail and luxury, along with hospitality and travel, Akshara has a deep interest in uncovering the trends and nuances shaping consumer behaviour across these sectors. She also writes about the Ministry of Consumer Affairs and FSSAI.

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Page 13 - Akshara Srivastava

The making of a 'Virat' brand: Topping endorsement and run charts

Kohli, says brand consultant Samit Sinha, has always been in a league of his own

The making of a 'Virat' brand: Topping endorsement and run charts
Updated On : 07 Nov 2023 | 12:21 PM IST

Younger travellers driving tourism rebound: Thomas Cook India's Menon

Madhavan Menon speaks to Akshara Srivastava about the drivers behind this growth and what lies ahead for the Indian travel and hospitality landscape

Younger travellers driving tourism rebound: Thomas Cook India's Menon
Updated On : 02 Nov 2023 | 10:44 PM IST

Dabur Q2 results: Net profit rises 5.1% to Rs 515 cr, ad spends grow 42.6%

Analysts, on average, had expected a profit of Rs 513 crore, according to LSEG data

Dabur Q2 results: Net profit rises 5.1% to Rs 515 cr, ad spends grow 42.6%
Updated On : 02 Nov 2023 | 9:59 PM IST

Coca-Cola India net profit rises 57% to Rs 722 crore in FY23, sales up 45%

The company also achieved net sales of Rs 4,521 crore for the financial year ended 31 March 2023, a 44.9 per cent jump from sales of Rs 3,121 crore in the previous financial year

Coca-Cola India net profit rises 57% to Rs 722 crore in FY23, sales up 45%
Updated On : 01 Nov 2023 | 8:50 PM IST

94% Indian travellers plan trips influenced by hit shows, says report

The report reveals that 94 per cent Indians are inclined to take a trip to a destination that they have seen on screen, to immerse themselves in the iconic location of their favourite shows

94% Indian travellers plan trips influenced by hit shows, says report
Updated On : 31 Oct 2023 | 7:12 PM IST

Gifting in focus, luxury brands woo buyers with new product launches

Online retail also gaining traction; watches, accessories and apparel most sought after

Gifting in focus, luxury brands woo buyers with new product launches
Updated On : 31 Oct 2023 | 12:05 AM IST

Blurry skyline: Businesses hold their breath in Mumbai's smog-choked skies

With project execution and commercial office operations unaffected, city hopes for its air troubles to blow over

Blurry skyline: Businesses hold their breath in Mumbai's smog-choked skies
Updated On : 30 Oct 2023 | 11:05 PM IST

Govt starts hackathon to fight dark patterns on e-commerce websites

Dark patterns are defined as practices or deceptive design patterns using user interface/user experience interactions on any platform, designed to mislead or trick users

Govt starts hackathon to fight dark patterns on e-commerce websites
Updated On : 26 Oct 2023 | 9:54 PM IST

We don't see rolling back of prices as an imminent issue: Nestle India

The company is also increasing its advertising and promotional spends, particularly digital spends

We don't see rolling back of prices as an imminent issue: Nestle India
Updated On : 25 Oct 2023 | 11:21 PM IST

Coca-Cola sees double-digit volume growth in India in third quarter

The global cola giant reported an 8 per cent year-on-year jump in net revenue to $12 million

Coca-Cola sees double-digit volume growth in India in third quarter
Updated On : 25 Oct 2023 | 12:16 AM IST

Consumer durables firms see double-digit growth on festive shopping

Volume growth is expected to be in the range of 10-12 per cent

Consumer durables firms see double-digit growth on festive shopping
Updated On : 24 Oct 2023 | 11:58 PM IST

Recovery signs in rural consumption, but stress remains: Kantar report

Demand growth in this category from rural areas was only half of that in urban India

Recovery signs in rural consumption, but stress remains: Kantar report
Updated On : 23 Oct 2023 | 10:54 PM IST

Regional FMCG firms see gains over larger peers for second quarter in a row

Local brands have been able to capture market share as prices of raw material are lower, making it easier for them to manufacture and sell FMCG products at lower prices

Regional FMCG firms see gains over larger peers for second quarter in a row
Updated On : 22 Oct 2023 | 10:33 PM IST

Air pollution scare fuels purifier sales in India as winter sets in

Pollution levels in north India typically go up in the winter season due to stubble burning in Haryana and Punjab, vehicular congestion, and smoke from the burning of crackers

Air pollution scare fuels purifier sales in India as winter sets in
Updated On : 21 Oct 2023 | 12:03 AM IST

Nestle India turnover crosses Rs 5,000 crore in a quarter in a first

The maker of Maggi instant noodles reported profit before interest, depreciation and tax (PBIDT) which was up 31.9 per cent in the quarter at Rs 1,364.6 crore

Nestle India turnover crosses Rs 5,000 crore in a quarter in a first
Updated On : 19 Oct 2023 | 11:04 PM IST

Festival season gains momentum, leads to surge in airfares, hotel tariffs

Travel firms have also noticed a shift in the Visiting Friends and Relatives (VFR) trend usually seen during festivals

Festival season gains momentum, leads to surge in airfares, hotel tariffs
Updated On : 18 Oct 2023 | 11:32 PM IST

Airfares will go up by mid-high single digits, says Yatra Online CEO

Dhruv Shringi speaks about their plans of driving revenue and the travel boom in the country

Airfares will go up by mid-high single digits, says Yatra Online CEO
Updated On : 17 Oct 2023 | 10:40 PM IST

Travel platform Yatra Online reports Q1 net profit of Rs 5.99 crore

Platform sees strongest quarter on the air front since Covid

Travel platform Yatra Online reports Q1 net profit of Rs 5.99 crore
Updated On : 16 Oct 2023 | 10:18 PM IST

Coca-Cola India's brand marketing spends to be highest-ever in H2

After 'challenging summer', Coca-Cola India expects strong demand in H2

Coca-Cola India's brand marketing spends to be highest-ever in H2
Updated On : 13 Oct 2023 | 9:16 PM IST

India among San Francisco's top market for tourism growth recovery

The city witnesses a large number of Indian tourists visiting friends and relatives, staying in the nearby Silicon Valley

India among San Francisco's top market for tourism growth recovery
Updated On : 12 Oct 2023 | 7:29 PM IST