Page 18 - Akshara Srivastava

Exotic inflation: Price no worry for Indian collectors to get status pets

The prices are no deterrent for those eager to be 'different' or seeking exotic pets as status symbols

With melas and pilgrimages back, brands roll out new experiences

Rather than simply putting up hoardings and banners or setting up stalls, companies are going for innovative ways to strike a chord with their target audience in small towns and villages

ASCI frames guidelines to ask advertisers to break gender stereotypes

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

Art attack: The Mona Lisa isn't the only masterpiece vandals have targeted

The Da Vinci painting, though, is among the works that have come under attack most frequently

Eateries get a taste of local with Covid-19 pandemic impacting supplies

Imported fare makes way for homegrown produce

CEOs shift focus to sustainability and digital transformation: EY survey

The CEOs also recognise that data and innovation are critical for unlocking new paths to growth

How Brand Elon Musk might impact Brand Twitter: Will the bird get shriller?

With a free speech absolutist at the helm, concerns over what exactly it will translate into

Brands are betting big on fashion and collaborating with designers

Featuring 40 designer showcases, the season had 20 sponsors

Akshay Kumar's Vimal U-turn is not in good taste, say brand experts

Given Kumar's passion for fitness, the endorsement was peculiar from the get-go, brand experts say

Progressive advertisements have positive impact on business, says ASCI

The GenderNext study found that a majority of mainstream advertising continues to use non-aspirational portrayals of women.

Business travellers' hub welcomes increased footfall after easing of curbs

Two years of the pandemic have had a major impact on the economy of the place, with many hotels left with unoccupied rooms despite slashed rates

Trying to make India-specific portfolios, price points: Mars Wrigley CGM

We try not only the traditional ways of distributing but look at various ways of distributing through digital channels, says Parmar

A full plate: Meet Zorawar Kalra, founder & MD of Massive Restaurants

On an expansion spree, in India and overseas, Kalra tells Akshara Srivastava he is also determined to make Massive the country's biggest internet food company

Indian fashion designers find ways to make luxury accessible

Expanding his brand's footprint and offering a window into the world of couture, designer Manish Malhotra displayed his new "ease-to-couture" line, DIFFUSE at the recent FDCI x Lakme Fashion Week

14 gaming ads potentially violated ASCI code in first week of IPL

ASCI's guidelines require real-money gaming advertisements to not be aimed at minors, not present gaming as a source of livelihood or link it to success

Domestic tourism builds morale at backpacker hub amid global crises

After Covid, Russia-Ukraine war has kept international travellers down to a trickle in Delhi's Paharganj

Brand Alia Bhatt, at valuation of $68.1 mn, zooms on the highway

A steady stream of brand endorsements has accompanied Bhatt's meteoric rise

Back in real after virtual, FDCI x Lakme Fashion Week aims for runway hit

As the tactile display and physical purchase of couture took a backseat, a slew of corporate acquisitions kept businesses afloat.

We will continue to live stream the fashion week: FDCI chairman Sunil Sethi

The upcoming edition of FDCI x Lakme Fashion Week, a fully on-ground event, is the first indication of the industry returning to normalcy, says Sethi

From films to weddings, the metaverse is about to change everything

IT services major Tech Mahindra, too, has entered the space with TechMVerse and will offer a metaverse based car dealership and a virtual bank among other things