Page 2 - Anushka Bhardwaj

Why ads meant to cash in on a potentially viral moment require a long look

As internet trolls attacked her for her facial hair, a full-page advertisement by Gurugram-headquartered Bombay Shaving Company appeared on the front pages of some newspapers addressing her

LS polls: Congress' Digvijaya Singh eyes old turf against new favourite

Singh, who last won the Rajgarh seat in 1991 before becoming the CM of the then undivided Madhya Pradesh in 1993, has returned to his old stronghold

Lok Sabha elections: Corporate India steps up to make every vote count

From offering free rides and paid leaves to launching ad campaigns, companies are going all out to encourage voting

Bihar's Gaya: A battleground of prestige for NDA candidate Jitan Ram Manjhi

Gaya goes to poll in Phase 1 of Lok Sabha 2024 elections, on April 19

In Lok Sabha election campaigning, political parties put AI to test

Technology is being used to translate speeches instantly, create digital anchors and in one case make videos of a long-dead leader

T-shirts, masks, banners: Poll paraphernalia misses on-ground excitement

Centralised operations, focus on digital campaigns hit traditional election business

2024 Lok Sabha elections: Why political memes are no laughing matter

The race for creativity, the accessibility of tools, and the urgency of elections often blur the line between what is humorous and what is offensive

Lok Sabha elections: Parties line up merchandise, but demand is muted

Political parties are lining up merchandise ahead of the Lok Sabha polls but demand is muted

Lok Sabha polls: How GenAI is rewriting political campaigning strategies

GenAI is being widely employed by political parties and candidates for a personalised approach to voters

Flyers with special needs share ordeal: Airlines ensure enough wheelchairs

The number of people with disability and reduced mobility travelling by air has gone up over the years

Byju's crisis: Employees share stories of uncertainty, financial strain

Some say they have moved to other edtech firms at lower salaries; some have exited the sector

Fever FM off, Fever FM on: Unravelling the case of marketing gimmicks

Legal experts are of the opinion that such marketing gimmicks would come under the scanner of the Securities and Exchange Board of India (Sebi) if they influence trades or dealings by investors

From potters to websites, Ram temple frenzy goes beyond street buzz

In a different realm altogether, Gita Press, the world's largest publisher of religious texts, has allowed free downloads of the Ramcharitmanas on its website

Job shift: Gigs get big for white-collar workers, investment hurdles remain

The freelance economy has been booming in 2023

India's first pollution OPD sees flat response despite spike in AQI

Those involved in the project of pollution OPD see it as a long term plan and not a sudden measure to tackle the pollution

MRF to Meta: Brands bowl cricket fans over with ads, watchdog on its toes

Leading labels from diverse industries such as Coca-Cola, MRF, Royal Stag, Meta and Booking.com are running ad and marketing campaigns with catchy phrases

DUSU elections: A battle fought on women's rights lacks representation

Several of the all-women colleges don't even have voting rights in DU elections

Behind the laughter: Unmasking gender bias in the stand-up comedy circuit

Don't just humour us, say women comedians as they battle stereotypes, trolling and pay disparity

Life upended for Delhi's ghat-dwellers as Yamuna breaches 45-year record

Days spent swimming to their homes to salvage their belongings; nights spent cramped in makeshift camps

Underpaid, vulnerable & often abused, domestic helps need a helping hand

Today is International Domestic Workers' Day. The sector remains unregulated, but a clutch of start-ups is trying to change that