Anushka Bhardwaj is a post-graduate in Journalism from the Indian Institute of Mass Communication, graduating in 2022. She has covered topics including brands, advertising, politics, and lifestyle for Business Standard, focusing on storytelling beyond the news.
Anushka Bhardwaj is a post-graduate in Journalism from the Indian Institute of Mass Communication, graduating in 2022. She has covered topics including brands, advertising, politics, and lifestyle for Business Standard, focusing on storytelling beyond the news.
According to experts, the high-scoring matches are a result of the newly introduced 'impact rule', which helps teams to bring in an impact player at any time of the game
Meanwhile, the big buys of the season have performed modestly with PBKS's Rs 18.5-crore buy Sam Curran's (most expensive buy of the season) scoring an average of 27.6 with a strike rate of 135.9
Taking a stand can also create sense of authenticity, build goodwill, say brand experts
RCB, CSK, MI merchandise in top demand, selling at higher rates
While brand experts count on aspirational value, the undue premium on personal care remains discriminatory
The US has green codes defined by the Federal Trade Commission to prevent consumers from misleading marketing claims
While shows are back after the pandemic lull, the pay-and-perform model still works on small margins
Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs
The time gap between the theatre and OTT release of movies has reduced to weeks