Arundhuti Dasgupta
 "Arundhuti Dasgupta")
Arundhuti Dasgupta
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics. She has worked with leading financial dailies; her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She is currently freelancing as a writer, teaches comparative mythology and is building an online archive of myths, folklore and legends. She is also co-founder of The Mythology Project, a centre for the study of mythology, legends and folklore. She has a Master’s degree in Economics from Delhi School of Economics.
Arundhuti Dasgupta is a journalist and author who writes on a wide range of topics. She has worked with leading financial dailies; her longest tenure was with Business Standard where she wrote a column on business, myth and culture, and led a publishing programme for Business Standard Books. She is currently freelancing as a writer, teaches comparative mythology and is building an online archive of myths, folklore and legends. She is also co-founder of The Mythology Project, a centre for the study of mythology, legends and folklore. She has a Master’s degree in Economics from Delhi School of Economics.
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Why history matters
Eminent historian Romila Thapar's collection of essays urges us to confront the past critically for a more inclusive and enlightened future
 "Why history matters")
Nowhere people
The Sudan crisis has highlighted the plight of the nomadic tribes in India, particularly the Hakki Pikki tribe, who are marginalised and ignored instead of being valued for their knowledge
 "Nowhere people")
The Chipko legacy
Alienating people whose identities are linked to the forest and trees around them is not only unfair, but also short-sighted
 "The Chipko legacy")
The brand is 'you'
In All the world's a stage, Ambi Parameswaran mines the rich cache of insights and anecdotes gathered over a long career in marketing and advertising to help you build your personal brand
 "The brand is 'you'")
Time to colour outside the lines
Author, Nilanjana Bhowmick mixes the personal and anecdotal with data and survey reports to build a more accessible narrative around women's rights, feminist values and patriarchal structures
 "Time to colour outside the lines")
In light of India
A collection of youthful letters from her year in the country hints at the ideas that eventually shape Wendy Doniger's research and prolific writing
 "In light of India")
Brook's ways
Interestingly, Brook was not the first person to break down the Mahabharata and offer up a very different insight into its story
The strange bestiary of the ancient world
A collection of reality-bending animal stories reveals the strong ties that once existed between humans and nature
 "The strange bestiary of the ancient world")
The Mahabharata and us
G N Devy has produced incisive commentary on what it means to be the inheritors of this vibrant, timeless text
 "The Mahabharata and us")
Banaras: Multiple imaginations
A coffee table book tries to present the omniscient past of this timeless city
 "Banaras: Multiple imaginations")
Sun, fire and sacrifice
Wendy Doniger delves into the equine in Indian myth and culture
 "Sun, fire and sacrifice")
Invisible connections
While museums and academia marvel at the art, ritual and belief systems that the objects embody, it is time perhaps to retell the stories that inspired these creations.
Inheritance of ideas
In the midst of a raging debate over IP rights, the million-dollar question is who owns the vaccine? Is it the pharma firms, the country origin, the university they are developed in or the people?
Age of the image
More images can lead us closer to the truth, just as a diversity of voices and words facilitates better understanding of ideas and people
Mumbai locals back on the lockdown train amid rising Covid-19 cases
As despair grips the city, there is a familiarity with which its citizens are beating the lockdown drum. "We know what to do and also, we had a day to get organised," says a small businessman
 "Mumbai locals back on the lockdown train amid rising Covid-19 cases")
The power of infamy
Book review of Nothing to Lose
 "The power of infamy")
The avatar benders
Avatar's malleability of spirit and usage is quite remarkable, given its divine connections and usage within the Indian religious and mythological framework
RWAs: The powerful new link in the supply chain during the pandemic
The pandemic has changed the way we shop and consume, resulting in new power centres
 "RWAs: The powerful new link in the supply chain during the pandemic")
Brands try to understand cost-conscious consumer, evaluate purchase pattern
Value packs, local roots, budget labels mark the new shopping trail as consumers emerge from a series of lockdowns
 "Brands try to understand cost-conscious consumer, evaluate purchase pattern")
Accelerating digital engagement, brands practice the art of being social
With brand-customer engagements restricted to an online-only universe, advertisers look at ways to wield the double-edged digital sword
 "Accelerating digital engagement, brands practice the art of being social")
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