Page 2 - Madhukar Sabnavis

Madhukar Sabnavis: In search of rarity

Brands need to retain specialness to stay competitive

Madhukar Sabnavis: Creative while being sensitive

By and large, Indian advertising has been respectful of women's changing roles

Madhukar Sabnavis: Ad themes of 2012

The columnist reveals what they foretell for 2013 and onwards

Madhukar Sabnavis: Brands becoming Big Brother

New tricks are emerging for brands and communication

Madhukar Sabnavis: The power of visuals

The world of advertising, dominated by copywriters, is yet to learn that pictures speak a thousand words

Madhukar Sabnavis: Improbable but possible

Storytelling in advertisements is an art

Madhukar Sabnavis: The fickle consumer

The Hazare movement should learn from iconic brands that perseverance is key to moving people

Madhukar Sabnavis: Jugaad - Maximum for minimum

There are many ways that the classically Indian mindset can be used by marketers

Madhukar Sabnavis: The laws of creativity

The best advertising discovers the charm that lies in unusual connections

Madhukar Sabnavis: Digital 'tipping point'

The moment when digital media will transform advertising is closer than we think

Madhukar Sabnavis: Finding that early majority

Penetration marketing continues to offer opportunities for growth

Madhukar Sabnavis: One day, one event, big impact

For brands, owning and promoting a special day could be a way to stand apart

Madhukar Sabnavis: How brands are being tested

The slowdown should teach marketers that brands have to be built with an eye on the long term