Page 2 - Masoom Gupte

The campaign helped in generating leads and strengthened the sales pitch

What has been the most interesting sales promotion you have engineered so far?

Companies are using social media as a faceless, transactional advertising medium: Chris Malone

Interview with author & managing partner, Fidelum Partners

Go beyond the traditional

Retail and service players are redefining the contours of traditional distribution touch-points by exploring the unconventional

Our growth strategy is closely linked to our manpower strategy: Ashok Sharma

Interview with Chief Executive, Auto & Farm Strategy, Agri and Allied Business, Mahindra & Mahindra

It's no bother… just business

Five things email marketers would do well to remember

CEO coaching is catching on

Not just in bad times, CEOs need coaching in good times too

Redefining ASAP

If you wish to convert your online leads into actual sales, reduce the wait time. Here's how

Mainstream campaigns increase TV usage of online players

TAM data shows internet shopping sites have grown in ad volume, while DTH service providers and real estate players have curtailed their time on television, over a three-year period

Navigating the mobile ad network maze

Research shows 90% of people move between devices to accomplish a goal; so reaching customers on-the-go is more important than ever before. Here's how to choose the right mobile ad network for your br

How effective is the online video ad?

How do brands ensure consumer engagement in the amorphous world of the internet? A new research has some answers

"The promo was intended to drive loyalty among consumers who were into multi-simming"

What has been the most interesting sales promotion you have engineered?

Procurement needs more intellectual horse power: Robert Tevelson & Rohit Vohra

Interview with senior partner & MD and partner & director, BCG

Making money in the free app economy

Over 90% of the users prefer free apps. So why are publishers and developers cheering the growth of the app economy?

Reinterpreting the bottom of the pyramid

While targeting households that form the base of the consumption pyramid companies must go beyond playing just the price card

The CMO's dilemma

International Institute for Management Development's latest study establishes how the scope of work for a chief marketing officer has diminished at an alarming rate

Joining the digital dots

Using responsive design, create a seamless, unified viewing experience across gadgets

The aim of the promo was to drive mobile internet adoption in rural areas: Anuradha Aggarwal

Interview with Senior VP -Brand Communication, Insights and Online, Vodafone India

Retail must adopt technology faster

There is a lot of technology available that can make life easier for the customer at the point of sale. Retailers must make the most of it, now

Being acknowledged before his village is a big deal for the farmer

E-retail is about providing access, not speed and prices: David R Bell

Interview with professor of marketing, Wharton, University of Pennsylvania