Masoom Gupte
 "Masoom Gupte")
Masoom Gupte
Page 3 - Masoom Gupte
E-retail is about providing access, not speed and prices: David R Bell
Interview with professor of marketing, Wharton, University of Pennsylvania
 "E-retail is about providing access, not speed and prices: David R Bell")
Need for speed
In a slow market, FMCG companies are using handheld devices to shorten their stock replenishment cycles and keep costs on a tight leash
 "Need for speed")
Even start-ups today need a global strategy: Garth Saloner
Interview with Philip H Knight professor and dean, Stanford Graduate School of Business
 "Even start-ups today need a global strategy: Garth Saloner")
India 2061: the pluses and the minuses
If you're looking for a reason to be optimistic about technology and the future, read this book
 "India 2061: the pluses and the minuses")
The initiative helped create buzz in a low-involvement category: Sunil Kataria
What has been the most interesting sales promotion you have engineered so far?
 "The initiative helped create buzz in a low-involvement category: Sunil Kataria")
Most firms don't have a plan to ensure employee wellness: Andrew Heard
Interview with, MD, Asia Pacific Benefits Towers Watson
 "Most firms don't have a plan to ensure employee wellness: Andrew Heard")
The 'rocketman' promo was a proactive sampling exercise: Narayan Sundararaman
Interview with, Category director, beverages & candy, consumer insight and strategy, Mondelez International
 "The 'rocketman' promo was a proactive sampling exercise: Narayan Sundararaman")
Bournvita revives the quiz
The show has persevered as one of the longest branded formats, despite hiccups and changes in the product's positioning over the years
 "Bournvita revives the quiz")
We were able to improve consumer loyalty: Gautam Dutta
Interview with COO, PVR Cinemas
 "We were able to improve consumer loyalty: Gautam Dutta")
We no longer want to be bound by the rules of time schedules: J Graeme Noseworthy
Interview with, Strategic messaging director, big data, IBM
 "We no longer want to be bound by the rules of time schedules: J Graeme Noseworthy")
Ready for your next challenge?
Taking the challenge route in advertising gets you consumer attention, but there are also situations in which an attack is answered with a counter-attack
 "Ready for your next challenge?")
Right at your door
HP has used a combination of price cuts and home delivery of cartridges to arrest market share erosion in the printer business
 "Right at your door")
Existing customers are great advocates of a brand: Vikram Mehra
Interview with chief commercial officer, Tata Sky
 "Existing customers are great advocates of a brand: Vikram Mehra")
 "Challenges of BYOD")
We are no longer in a world of step changes; we have a curve of changes: Nick Vale
Interview with Global planning director, Maxus
 "We are no longer in a world of step changes; we have a curve of changes: Nick Vale")
A farcical 'true show'
Award ceremonies are all pomp & show; they don't really reward excellence anymore
How far is too far?
While unbundling prices remember that the final choice has to rest with the consumer
 "How far is too far?")
"Our industry lacks glamour"
A brief history of the enterprise
 "\"Our industry lacks glamour\"")
Marketing via YouTube
Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, marketers are using YouTube to host individual brand 'channel
 "Marketing via YouTube")
Franchising does not work in our business: Nilesh Gupta
Interview with Nilesh Gupta, Managing Partner, Vijay Sales
 "Franchising does not work in our business: Nilesh Gupta")
