The author is founder and MD, Medulla Communications

Cannes Lions Festival of Creativity 2019

The big shift that I am seeing at Cannes this year is the regard for work that makes a difference in the market place

Cannes Lions 2019: No ads for ad's sake

Business Standard

Praful Akali

Another piece of work that struck me as brilliant was the one by Australian hearing solutions brand Cochlear.

Shift in the axis of communication

As Donald Trump prepared Tuesday to address a joint session of Congress, protest groups gathered at parks, statehouses and other public grounds across the country to assail his presidency as dangerous and un-American.
The rallies and marches  set in motion by the fledgling 50501 Movement, a volunteer-driven group organised in the weeks after Trump's inauguration  mark the latest attempt at national resistance to the hardened support of Trump's Make America Great Again base and the success it has had in reshaping the Republican Party in the president's populist image.
Yet some early scenes Tuesday vividly demonstrated the difficulty Democrats, progressives and everyday citizens face in marshalling a tangible response to Trump and the swift, sweeping actions of his second administration. Protesters have so many things to push back against  from tariffs to Trump's reset on the war in Ukraine to the aggressive and sometimes legally dubious actions of the Department of Government ...

Donald Trump, Trump

Democrats on the House Oversight Committee are introducing a pair of resolutions demanding the Trump administration turn over documents and information about billionaire adviser Elon Musk's potential conflicts of interest and the firings of federal workers, The Associated Press has learned.
It's the most aggressive move yet by Democrats trying to confront President Donald Trump's actions. The top Democrat on the panel, Rep. Gerald Connolly of Virginia, and Rep. Rep. Kweisi Mfume of Maryland are leading the effort as the party mounts a resistance against the Trump-Musk dismantling of government.
The resolutions of inquiry would launch investigations into Trump's Republican administration and Musk through the Oversight panel. If the Republican-led committee fails to act, which is likely, the Democrats could push the resolutions to a House floor vote in a matter of weeks.
President Trump, Elon Musk, and the DOGE team have been on a rampage to purge the government of non-partisan public

Elon Musk, DOGE, Tesla CEO

Chinese Foreign Ministry Spokesperson Lin Jian said that it is America and not anyone else responsible for the Fentanyl crisis in the country

US China flag, US-China flag

Stock Markets Today: As of 6:31 AM, GIFT Nifty Futures were down 54 points at 22,137, hinting at a negative start.

market, stocks, stock market trading, stock market

President Donald Trump launched a trade war Tuesday against America's three biggest trading partners, drawing immediate retaliation from Mexico, Canada and China and sending financial markets into a tailspin as the U.S. faced the threat of rekindled inflation and paralyzing uncertainty for business.
Just after midnight, Trump imposed 25% taxes, or tariffs, on Mexican and Canadian imports, though he limited the levy to 10% on Canadian energy. Trump also doubled the tariff he slapped last month on Chinese products to 20%.
Beijing retaliated with tariffs of up to 15% on a wide array of U.S. farm exports. It also expanded the number of U.S. companies subject to export controls and other restrictions by about two dozen.
Canadian Prime Minister Justin Trudeau said his country would plaster tariffs on more than $100 billion of American goods over the course of 21 days.
Today the United States launched a trade war against Canada, their closest partner and ally, their closest friend. At the

US President Donald Trump

Sensex Today | Stock Market Highlights, March 4: Among the broader markets, the Nifty Smallcap100, and Nifty Midcap100 indices settled higher by 0.69 per cent, and 0.05 per cent respectively

Stock Market, BSE, Nifty, Capital

iPad Air with M3 is available for pre-order from March 4, with availability slated for March 12. It is offered in 11-inch and 13-inch display options and blue, purple, starlight, and space grey colour

Apple iPad Air with M3 with new Magic Keyboard

The acquisition is subject to the approval of the RBI and is expected to be completed within 45 days post receipt of RBI approval

Jio Financial Services

Zelenskyy also stated that Ukraine is prepared to proceed with an agreement on its rare-earth minerals, a deal sought by the Trump administration

Donald Trump, JD Vance, Volodymyr Zelenskyy

Reliance share price was quoting at a 15-month low, and below its super trend line support on the monthly scale for the first-time since April 2014; here's a technical outlook on the stock.

stock market trading

Catch all the latest news updates from around the world here

Manoj Sinha, Manoj

Spinners are expected to lead the charge once again in Dubai in the match between India and New Zealand.

IND vs NZ pitch report

Among them, five aircraft crossed the median line and entered Taiwan's central, southwestern and southeastern Air Defense Identification Zone

China Taiwan

In neighbouring cities, Gurugram recorded an AQI of 114, while Noida and Greater Noida reported AQIs of 90 and 60, respectively

air pollution, AQI

As India and New Zealand lock horns in last league match ahead of semifinal, which starts on March 4, check IND vs NZ Playing 11 prediction here

IND vs NZ

The order was passed by a single bench of Justice Shivkumar Dige, who noted that the special court's order of March 1 was passed mechanically, without going into the details

Sebi Chairperson Madhabi Puri Buch (Photo: PTI)

Sebi Chairperson Madhabi Puri Buch

India's exporters are already under dire threat from the US. That only makes it more important that they should not be attacked from the domestic side. QCOs must be eliminated immediately

Quality Control Orders

At Business Standard Manthan 2025, Samir Arora set the cat among the pigeons when he argued for the abolition of capital gains tax to bring back FIIs to Indian markets

Samir Arora at BS Manthan

The unemployment rate for those aged 15 and above with graduate-level education has dropped over the years in both rural and urban areas

Joblessness among India's minorities increased in 2023-24 (July-June) on a yearly basis despite an unchanged unemployment rate for the country for the first time in five years.

Praful Akali

Praful Akali

Praful Akali

Cannes Lions 2019: No ads for ad's sake

Shift in the axis of communication

Latest News

In this Section

All

Demonstrators across 50 states unify against Trump and his sweeping agenda

Democrats push House inquiry into Musk conflicts and DOGE firings

'If war is what US wants, be it tariff, trade we're ready to fight': China

Markets Today: February Services PMI; Trump tariffs; FIIs; Shreenath IPO

Trump's trade war draws swift retaliation from Mexico, Canada, and China

Most Popular

Read

Shared

Commented

Stock market close highlights: Sensex sheds 96pts, Nifty at 22,083; Auto, IT fall; banks shine

Apple launches iPad Air with M3 at Rs 59900 onwards: Price, features, more

Jio Financial to acquire SBI stake in Jio Payments Bank for Rs 104.5 crore

Zelenskyy calls spat with Trump 'regrettable' after US aid suspension

RIL can tank 20% from here to 46-mth low, trades below this key trend line