Rama Bijapurkar

Viksit Bharat focuses on potential of all Indians, not just global ranks

Our world rankings are, without question, a stunning achievement that calls for monumental pride

Evaluating corporate results: Don't confuse sales data with consumer trends

Evaluating corporate results through the lens of factors affecting consumer demand makes more sense than the reverse

Raising the skilling bar: Young India needs reimagined vocational education

Nation-building education is the govt's job. It should do it with the same might it used for the Sarva Shiksha Abhiyan, Aadhaar linking, Covid vaccination drive, and financial inclusion initiative

Big firms don't connect with the masses

The idea that large companies need demand visibility to invest, so lower-income demand needs to be stimulated, does not hold water

The new tale of two Indias

There are two distinct political narratives in the country today--one giving voice to an "aspiring India" and the other to a "hopeless India". Both factions have their work cut out

How young India views jobs and work

Despite the fatigue of having to find work gigs , there is hopefulness and striving, and little anger

How young India views the world and polls

The ethnographic study findings suggest that politics is not on the radar of 18-21 year old Indians

Why this fuss about income inequality?

Most Indians do not care about the income gap between the top 1 per cent and the rest. They have their own logic that merits listening

Accepting our income demographics

With the blurring urban-rural income divide and the diminishing mental and physical distinctions, large mass markets with modest-income consumers are finally emerging

Reframing the middle class

In defining and thinking about the middle class, we need to move away from rankings and income to quality

Connecting India, connecting with India

IndiGo also understands the Indian psyche very well, and has shown how the Indian mentality of wanting the moon for six pence can be tackled

The 'revdi' debate needs re-framing

Our goalpost and gaze need shifting from external chest-thumping on world rankings to prioritising human capital and productivity in our polity and election promises

A supply-side dilemma

We need to stop obsessing over consumption, the real problem is supply

Acche Din: Are they here? Survey reveals a very disappointed urban India

The survey revealed a very disappointed Urban India, which agreed, by a strong majority, that acche din had not come in their personal context