To decode millennials, brands must look at relationships that are often paradoxical in nature

Brands & millennials: Relationship holds the key

Business Standard

New Delhi [India], December 14: Supported by the Ministry of Tourism, Government of India, BOTT is delighted to announce the BOTT Knowledge Conclave: Tourism@2025, a premier thought-leadership event, scheduled on December 18, 2024 at Bharat Mandapam, New Delhi. The conclave is aimed at unlocking the immense potential of the global travel industry with a focus on India Tourism. It will bring together leading voices in tourism to discuss opportunities, challenges, and innovations shaping the future of both inbound and outbound travel.

BOTT Knowledge Conclave: Tourism@2025 - Charting the Future of Tourism

Mumbai (Maharashtra) [India], December 14: Bisleri International, India's leading packaged drinking water player today unveiled its latest Bisleri #DRINKITUP sports campaign featuring Bollywood star Shahid Kapoor alongside prominent football franchises. The campaign emphasizes the importance of hydration in sports while encouraging audience to embrace the excitement of football.

Bisleri Unviels New #DRINKITUP Sports Campaign Featuring Shahid Kapoor and Football Stars

Ahmedabad (Gujarat) [India], December 14: Latteys Industries Limited, a leading NSE-listed manufacturer of energy-efficient solar submersible pumps, has reported a remarkable year in 2024. The company has received several significant orders, reinforcing its presence across India and bolstering its reputation as a committed player in India's green energy initiatives.

Latteys Industries Limited Achieves Significant Milestones in 2024, Strengthening Its Leadership in Solar Submersible Pumps

Bangalore (Karnataka) [India], December 14: Dr.Umesh Srinkantha, an expert spine doctor in Bangalore, and the Founder of Spine360, has come up with two significant achievements in spine care. The first one is the release of a new digital platform specifically created to improve patient accessibility. The second is the introduction of cutting-edge techniques in minimally invasive spine surgery. These improvements constitute a major step in modernising spine care in Bangalore.

Spine Doctor in Bangalore Redefines Spine Care With an Enhanced Digital Platform

Kolkata (West Bengal) [India], December 14: Storied atelier Zoya from the House of Tata announced its entry into East India today, opening its first store in Kolkata, in an enchanting heritage bungalow on Shakespeare Sarani Road. Ajoy Chawla, CEO of Titan's Jewellery Division, and the celebrated designer and author Twinkle Khanna together unveiled Zoya's exquisite flagship boutique in the city where culture meets tradition. Over the last 15 years, Zoya has redefined the fine jewelry category with meaningful, wearable art and an ambience of warm luxury experience. The opening of this new boutique marks a significant moment in Zoya's expansion, blending the brand's celebrated legacy of craftsmanship and timeless to create a haven of beauty and sophistication.

A Gallery of Wearable Art: Zoya Jewellery Brand Opens in East India Now at Shakespeare Sarani, Kolkata

NMIIA operates an industrial area located in Mumbai, India's financial hub and the capital of the western state of Maharashtra.

Reliance

The 26-year-old Indian American had accused OpenAI of using copyrighted content to train its AI models. Details

Suchir Balaji

Constitution debate 2024 LIVE updates: Stay with us for all the news updates from the ongoing Lok Sabha session

Modi, Narendra Modi

The Reserve Bank of India (RBI) has enhanced the collateral-free loan limit for farmers from Rs 1.6 lakh to Rs 2 lakh, effective January 1, 2025, a move aimed at supporting small and marginal farmers amid rising input costs.
The new directive instructs banks nationwide to waive collateral and margin requirements for agricultural and allied activity loans up to Rs 2 lakh per borrower.
According to the agriculture ministry, the decision comes in response to the rising input costs and the need to improve credit accessibility for farmers. "This measure will significantly benefit over 86 per cent of farmers who are small and marginal landholders," the statement said.
Banks have been instructed to implement the guidelines swiftly and ensure widespread awareness about the new loan provisions.
The move is expected to facilitate easier access to Kisan Credit Card (KCC) loans and complement the government's Modified Interest Subvention Scheme, which offers loans up to Rs 3 lakh at a 4 per ce

RBI, Reserve Bank of India

Paracetamol, a common over-the-counter medication, may increase the risk of gastrointestinal, heart- and kidney-related complications among adults aged 65 and above, a new study has found.
Taken commonly for treating mild-to-moderate fever, paracetamol is also the first drug recommended for treating osteoarthritis -- a chronic condition causing pain, stiffness and swelling in the joints due to wear-and-tear -- as it is considered effective, relatively safe and accessible.
However, some studies have provided evidence to contest the effectiveness of paracetamol in relieving pain while others have shown increased risks of gastrointestinal side effects, such as ulcers and bleeding, from prolonged use.
The latest study, conducted by researchers from the University of Nottingham, UK, found that paracetamol use was linked to a 24 per cent and 36 per cent increase in risk of peptic ulcer bleeding (bleeding due to ulcer in the digestive tract) and lower gastrointestinal bleeding, ...

paracetamol, pharma, drugs, medicine, health

Union minister Nitin Gadkari on Wednesday said the logistics cost in India will come down to 9 per cent within two years.
Speaking during bauma Conexpo India, the Road Transport and Highways Minister said that "presently our logistics cost is 14-16 per cent... I assure you that within two years... our logistics cost will be 9 per cent. So we will be more competitive in the international market."
In China, the logistics cost is 8 per cent and in the US and European countries it is 12 per cent, the minister said.
The minister further said the automobile industry is one of the important industries that is giving maximum revenue as part of GST to the state governments and the Centre.
The role of the automobile industry is very important to make India a USD 5 trillion economy, he said.
The construction equipment, he said, is also part of this automobile industry.
The government is developing infrastructure of international standards, he said, adding that water, power, transport and ..

Nitin Gadkari, Nitin, Gadkari

State Bank of India chairman C S Setty on Wednesday called for active participation by mutual funds and pension funds in the corporate bond market.
"I am sure that a lot of corporates would like to issue bonds. I believe that if household/corporate savings are finding ways into these three investment categories, it is important that insurance and mutual funds also actively participate in the corporate bond market. I don't see that kind of participation actively coming in," Setty said.
He said the pension/ mutual funds are making investments in AAA-rated bonds and this is not going to help deepen the corporate bond market.
Setty said the corporate bond market has to come into financing of infrastructure as well as balance sheet funding of corporates.
He said the investments are happening not only in equity but also in mutual funds, pension funds and insurance funds.
"We have been debating on depth of the corporate bond market for many years. We could not achieve that depth," Setty 

CS Setty, SBI Chairman, BFSI

The draft Digital Competition Bill has proposed ex-ante (preventative) regulations requiring digital companies to notify the CCI that they fulfil the criteria to qualify as SSDEs

Competition commission of India, CCI

The Kerala High Court on Wednesday granted anticipatory bail to veteran actor-cum-director Balachandra Menon in a case accusing him of outraging the modesty of a female actor in 2007 during a film shoot, saying that men too have "pride and dignity" and not just women.
The order and observation by Justice P V Kunhikrishnan came while allowing the anticipatory bail plea moved by the actor against whom the case was lodged in September this year after the release of the Justice Hema Committee report.
In his plea, Menon had contended that the complaint was made after a gap of 17 years from the date of the alleged incident in 2007 and the intention was to malign his image.
The court said there was "force" in his arguments as it was an admitted fact that the alleged incident happened in 2007.
"It is an admitted fact that the victim filed the complaint after 17 years of the alleged incident. It is an admitted fact that the petitioner (Menon) is a known cine artist. He directed about 40 fil

Kerala HC

TikTok has challenged a Canadian government order to shut down the Chinese video-sharing app's business operations in the country that was imposed over national security concerns.
The company said Tuesday that it filed an application for a judicial review with the Federal Court in Vancouver on December 5, which seeks to set aside the order for TikTok to wind-up and cease its business in Canada.
The Canadian federal government last month announced it was ordering the dissolution of TikTok Technology Canada Inc. after a national security review of its Chinese parent company ByteDance Ltd.
The government is not blocking access to the TikTok app, which will continue to be available to Canadians. TikTok said it has 14 million users in Canada, which is about a third of the population. It has offices in Toronto and Vancouver.
The wildly popular platform is owned by ByteDance, a Chinese company that moved its headquarters to Singapore in 2020, but is under increasing pressure in the West. 

TikTok

Despite the growth slowdown, a rate cut-cycle is unlikely to start anytime soon

Policy

The new system will introduce dedicated PF withdrawal cards, functioning like regular bank ATM cards

ATM, Money, Transaction

The programme spared India from famine and the humiliation of its ship-to-mouth existence from Public Law or PL480 wheat shipments from the US

Farmer, Agriculture

In the past two occasions, Britannia share price more-than-doubled after the stock tested its super trend line support on the monthly scale. Will history repeat itself? Chart check here

Britannia Industries

For the first time in history, the luxury car market is poised to cross the sales mark of 50,000 units in 2024, with Mercedes-Benz leading the way

As Mercedes completes  three decades in India, its  three-pointed star sits atop the luxury table. What drives it?

S Ravi Kant

S Ravi Kant

S Ravi Kant

Brands & millennials: Relationship holds the key

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BOTT Knowledge Conclave: Tourism@2025 - Charting the Future of Tourism

Bisleri Unviels New #DRINKITUP Sports Campaign Featuring Shahid Kapoor and Football Stars

Latteys Industries Limited Achieves Significant Milestones in 2024, Strengthening Its Leadership in Solar Submersible Pumps

Spine Doctor in Bangalore Redefines Spine Care With an Enhanced Digital Platform

A Gallery of Wearable Art: Zoya Jewellery Brand Opens in East India Now at Shakespeare Sarani, Kolkata

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Reliance Industries buys 74% stake in Navi Mumbai IIA for $192 mn

OpenAI whistleblower Suchir Balaji found dead; police rule out foul play

Parliament session LIVE: I am happy Parliament participated in celebrating Constitution, says PM

RBI raises collateral-free agricultural loan limit to Rs 2L to aid farmers

New study links paracetamol to several side effects among senior citizens