Page 2 - Sandeep Goyal

A Barbie for Queen Camilla

The mini-me was a tribute to Queen Camilla's role as president of the WOW festival, an initiative that champions girls' education and future opportunities

Do celebrities make good politicians?

The trend of celebrities joining politics in India first began in the 1960s, when thespian Prithviraj Kapoor was nominated to the Rajya Sabha

Turning marketing upside down

From immersive Netflix experience to innovative paint jobs, advertising is changing fast in the digital age

Are virtual influencers impactful?

Meticulously crafted computer-generated characters, with personalities and backstories are amassing millions of followers, becoming brand ambassadors for MNCs like KFC, Puma, and more

Butter chicken or bitter chicken?

Neither the Gujrals nor the Jaggis can claim the invention of India's most-loved dish. The genesis may go to canny cooks in the Mughal era

Typography: Graphic, Gothic or glam?

In 2024, lettering is set to take a bold leap, blending tradition with innovation and creative freedom

Live the moment, maximise it

For a mindful approach to 2024, the Japanese concept of ichi-go ichi-e offers enlightening insights

Are regulators finally waking up to surrogates?

After a prolonged wait, ASCI has taken action to regulate surrogate ads, but it may be insufficient to rein in a complex advertising ecosystem

The two incredible comebacks of 2023

Shah Rukh Khan redefined action while Virat Kohli showcased unmatched cricket prowess

A million dollar arm candy

From Pharrell Williams' million-dollar creation for Louis Vuitton to iconic pieces by Chanel, Fendi, and more, high-end bags come with a unique tale of opulence and style

Why Karwa Chauth is the new marketing tentpole

In our evolving cultural landscapes, Karwa Chauth presents a unique opportunity for marketers to unlock the potential of traditional festivals

Is India sub-leveraging the advantages of GI tagging?

While the craze for registration of GIs has gained momentum over the past few years, there really has been no strategy for using the tag to commercial advantage

A big fat wedding but with a twist

Unconventional weddings take the spotlight as couples seek unique, cost-effective celebrations

Kettle objects to the pot calling the pan black

The legal battle between Humans of Bombay and People of India has exposed questions of originality, ethics, and commercialisation in the world of digital storytelling

If Mother Nature were to come calling

Even as the world grapples with escalating climate crises, corporate priorities in India continue to favour optics over genuine environmental action in their brand building effort

Game, set & match to Infosys?

Infosys' strategic partnerships with tennis icons Rafael Nadal and Iga Świątek sparks questions about the impact endorsements by global stars have on companies

A casual adidas sneaking past Nike?

Terrace-style sneakers, rooted in football fashion and casual culture, are experiencing a resurgence in

To do business in Bharat, think Bharat

An app for cattle trading by two IITian girls shows the way

Japan Airlines encourages 'no bags' travel

The airline's plan to encourage foreign tourists to travel without bags is both convenient and fuel-efficient, a concept India could adopt as well

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task