Page 3 - Sandeep Goyal

If Mother Nature were to come calling

Even as the world grapples with escalating climate crises, corporate priorities in India continue to favour optics over genuine environmental action in their brand building effort

Game, set & match to Infosys?

Infosys' strategic partnerships with tennis icons Rafael Nadal and Iga Świątek sparks questions about the impact endorsements by global stars have on companies

A casual adidas sneaking past Nike?

Terrace-style sneakers, rooted in football fashion and casual culture, are experiencing a resurgence in

To do business in Bharat, think Bharat

An app for cattle trading by two IITian girls shows the way

Japan Airlines encourages 'no bags' travel

The airline's plan to encourage foreign tourists to travel without bags is both convenient and fuel-efficient, a concept India could adopt as well

Can 'dark patterns' really be controlled?

The govt's efforts to protect consumers from manipulative advertising tactics are commendable, but ensuring compliance from e-commerce giants will be a daunting task

Coming soon, a Cinderella horror movie

From beloved childhood icons to haunting nightmares, Hollywood's pursuit of horror remakes takes on Cinderella, Winnie-the-Pooh, Bambi, and the Grinch

Learning to smile again

Smiling is actually core to Japanese culture and their intrinsic politeness as a nation

A green king in Buckingham Palace

As the young Prince of Wales and now as the King, Charles truly embodies his love for the environment

Elaichi ads or chewing tobacco surrogates?

The prevalence of surrogate advertising for chewing tobacco during the IPL is raising questions about who is responsible for oversight and enforcement

A manhole cover as an objet d'art

Having transformed from functional items to artistic collectibles, manholes have achieved a cult status in many countries

Finnish happiness versus Bhutanese happiness

Bhutan has slipped to No 97 in the World Happiness Report. To all appearances, though, both the Finnish and the Bhutanese are equally happy

Woke versus anti-woke debate hots up

The latest candidate to throw his hat in the US presidential ring, Indian-American Vivek Ramaswamy, is one of the most voluble antagonists on the anti-woke side

Do odd alliances make bad brand flirtations?

There have been brand collaborations in the past that have been really well done

Will a new, improved Coke Studio succeed?

Unlike Coke Studio Pakistan, the Indian format has struggled to make an impact. Its challenge will be to drum up some good music

A stripe more or a stripe less?

Thom Browne may have escaped consequences for the extra stripe in the Adidas matter, but this might really be an exception to the rule

Consumer trends that will shape 2023

From renting luxury items to recommerce and using AR to make purchase decisions - the customer will get smarter, more realistic and more prudent this year

And the World Cup goes to Louis Vuitton

As the World Cup gathered momentum, Louis Vuitton launched a campaign starring football icons Cristiano Ronaldo and Lionel Messi, photographed playing chess together

Wealth & inequality as derivatives of time

As the world population grows, it is also getting wealthier. If the resources of our planet are limited, how is this possible?

'Moment marketing' with meaning

Social media posts loaded with cheeky messages and clever hashtags achieve really nothing