Business Standard

Bharat Bambawale

Bharat Bambawale

Bharat Bambawale

Bharat Bambawale

Is scale the enemy of brand essence?

When brands lose their heads to growth, they put their core at risk

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Updated On : 12 Nov 2017 | 11:46 PM IST

The beguiling allure of 'masstige' brands

Trading places up and down the value spectrum isn't always easy or successful

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Updated On : 02 May 2017 | 6:20 PM IST

Immersion of brand experience is the key in the digital age

At the core of brands success is the experience it creates for a fan

Immersion of brand experience is the key in the digital age
Updated On : 26 Dec 2016 | 11:50 PM IST

Online persuaders

Strong tailwinds, but are Indian e-tailers getting their brands right?

Online persuaders
Updated On : 14 Nov 2016 | 2:12 AM IST

The Jio effect

The entry of an aggressive challenger has revealed the weaknesses of India's top telecom brands

The Jio effect
Updated On : 23 Oct 2016 | 11:45 PM IST