Watching Rupert Murdoch and Michael Bloomberg, who own and control huge media assets globally, it's easy to guess that the empire-building is all part of a unified plan
Getting a media message into the intimate space between consumers and a torrent of information about themselves is only going to be more difficult
The move mirrors one by News Corporation, which this summer spun off its newspapers into a discrete division
Newspaper publishers across Europe are taking on the search engine's model of aggregating news