Devendra Chawla

Modern retail has changed the way consumers shop for groceries. The challenge for food marketers is to harness the changes to grow.One important change is occassion-based shopping. It requires knowing the right context in which people shop for products. Occasions are the context of consumption that rise out of our needs, culture and habits. They give marketers the ability to be truly relevant to consumers. The contexts make consumers choose different categories and brands.Let us look at the various occasions in a consumer's life where she interacts with a plethora of brands - the moment she reaches out for her toothbrush and paste or the morning cup of tea accompanied by biscuits, the jam that's spread on the bread, and the list goes on.Every usage occasion is an interplay of multiple product categories. A modern retailer understands the nuances of cross-category consumption because it brings all brands together. There is real opportunity to help the shopper by providing solutions for

Time for a retail thali

Business Standard

Brands have pulled out all the stops to woo the housewife. The winner will be the one that makes her feel in control

Battle for kitchen dominance

For consumer businesses, an economic slowdown often brings with it the prospect of down-trading by their audiences. Be it in FMCG, durables, automobiles or even food and beverage services, we hear of discretionary items being struck off the shopping list. But, is it really true that consumers have been down-trading to save?Over the last decade, our growing economy has created more discerning consumers, such as the consumers of modern trade. As a result, brands entered premium categories - in an effort to stay relevant.When the slowdown struck, and in the wake of its aftershocks, the consumers sought out relevance in those very brands in which they had put their trust over the last 10 years. Those which are no more relevant to the consumer's frame of things have been relegated to the lower shelves.But does that mean the relevant brands and extensions today reflect the much-discussed down-trading of the last three-four years? Far from it.Down-trading has been defined as 'reducing the num

Down-trading? Brands should win in trade-offs

With the world turning flatter every day, clear distinction among product categories are fading. Usages and user interfaces are constantly getting redefined, re-aligned and re-discovered. The rapid bundling of services on various mobile telephony platforms &ndash; voice, chat, mail, music, media, internet, banking &amp; finance, &ndash; today&rsquo;s phone is a do-all-in-one gadget, an epitome of convergence.

The per capita myopia

With women stepping out of the household a lot more, brands that help them outsource kitchen chores will emerge winners.

Matching steps with the hausfrau

Today consumers have unlimited choices; brands can make the most of it by understanding the changing needs of the consumers and offering a wider range.

It's my life...

In a world where snap judgements by consumers can make or break a brand, packaging form and aesthetics have a crucial role in deciding if the product will make it to the shopper&rsquo;s trolley.

Winning at the place of purchase

Amritsar (Punjab) [India], March 5: The Indian Institute of Management (IIM) Amritsar, in collaboration with TimesPro, a leading higher edtech platform announced admissions to the fifth batch of its two-year Executive Master of Business Administration (EMBA) programme. This programme is designed to equip working professionals with enhanced leadership capabilities, strategic acumen and the skills needed to navigate dynamic and volatile environments effectively.

IIM Amritsar, TimesPro Launch 5th Batch of Executive MBA to Cultivate Visionary Leaders of Tomorrow

Bengaluru (Karnataka) [India]/Miami [Florida], March 5: The PRIORITY Summit, hosted by the Future Investment Initiative (FII) Institute in Miami, underscored Saudi Arabia's growing influence across geopolitics, finance, technology, and sports. The event attracted top leaders from politics, finance, and technology, reinforcing its status as one of the premier global investment conferences.

PRIORITY Summit in Miami Highlights Saudi Arabia\'s Key Role in Geopolitics, Finance, Technology, and Sports

New Delhi [India], March 5: This Women's Day, FlowerAura is celebrating the essence of individuality with its latest campaign--Redefining BeYOUtiful. Moving beyond conventional beauty standards, the brand is celebrating the uniqueness of every woman, embracing her strength, resilience, and grace.The campaign serves as a reminder that beauty is not just about appearance but about confidence, kindness, and the courage to be oneself.

FlowerAura Redefines Beauty This Women\'s Day with \'BeYOUtiful\' Campaign

Some parts of northern India, including states such as Haryana, saw unseasonal rains and hailstorms in the last few days, damaging the standing crop in some areas

wheat msp agriculture

Mumbai (Maharashtra) [India], March 5: Embarking on its 50th year in fashion, Double Bull, India's iconic men's fashion brand that introduced bold, vibrant party wear in the 90's announced its re-entry into the Indian Retail Industry with ambitious growth plans. With an aim to achieve 100Crores by FY31, the brand has rolled out a robust growth plan that will further strengthen its reach across the country and serve the young men of India with timeless fashion apparels. As part of its strategic future plans, the company plans to build-up its retail presence by increasing its footprint in the Multi Brand Outlets (MBOs) and also set-up over 50 Exclusive Brand Outlets (EBOs) in Rural and Urban markets across 14 states by this year-end. In line with this, the brand also announced its plans to enter the burgeoning D2C space with an exclusive e-commerce site by this year-end. The company has also announced significant leadership appointments to drive its new vision.

India\'s Iconic Men\'s Fashion Brand - Double Bull Announces Re-launch into Today\'s Fashion World

Sensex Today | Stock Market Highlights: Broader indices mirrored the benchmarks, with small-cap shares leading the charge as the Nifty Smallcap100 index ended higher by 2.96 per cent

Indian markets

According to Ambreesh Baliga, an independent analyst, "It's essentially a pullback rally following a prolonged decline in the Indian market."

Bull, Bull market

US President Donald Trump defends tariffs, says India imposes over 100 per cent auto tariff, calls trade policies of EU, China, Brazil, Mexico, and Canada 'unfair'

Donald Trump, Trump

Trump's Congress Address highlights: Donald Trump, the 47th US President, arrived at the Capitol for the first Congress address ever since his inauguration in January

US President Donald Trump announced that the country would implement reciprocal tariffs on multiple nations beginning April 2

Donald Trump

iPad Air with M3 is available for pre-order from March 4, with availability slated for March 12. It is offered in 11-inch and 13-inch display options and blue, purple, starlight, and space grey colour

Apple iPad Air with M3 with new Magic Keyboard

The West Assam Milk Producers' Co-operative Union Ltd (WAMUL), which operates under the brand Purabi Dairy, on Sunday said it has joined hands with the National Dairy Development Board (NDDB) to double production to 3 lakh litres per day.
The two organisations signed a Memorandum of Understanding (MoU) at the recent 'Advantage Assam 2.0' business summit for the Guwahati-based milk producer's expansion exercise.
"The expansion project, estimated at Rs 100 crore, will increase Purabi Dairy's Panjabari plant's capacity from 1.5 LLPD to 3 LLPD, ensuring a steady supply of quality dairy products to meet growing consumer demand," WAMUL said in a statement.
It will also see an increase in fermented milk product capacity from 20 metric tonnes per day (MTPD) to 50 MTPD and the establishment of a new ice cream plant with a capacity of 20 TLPD.
Along with enhancing the supply chain, this will also ensure better returns for dairy farmers through value-added products, the company said.
In July

Purabi Dairy

It is unclear if Devraj will be returning to Dubai to resume his duties with the Indian team. However, it is expected that a decision regarding his return will be made depending on India's SF result.

Champions Trophy

Appellate tribunal NCLAT has dismissed petitions by Deloitte Haskins and Sells and its two associates, challenging the admissibility of the second interim investigation report by the Serious Fraud Investigation Office (SFIO) on Infrastructure Leasing and Financial Services (IFIN).
The petitions also contested the compilation submitted by the government (MCA) to the tribunal.
The compilation included documents related to the IFIN investigation report and the amended request regarding the proceedings against them to freeze their assets based on the second interim report by SFIO.
A two-member bench of the NCLAT upheld an earlier order issued by the Mumbai Bench of the National Company Law Tribunal.
On July 22, 2024, the tribunal ruled that the second interim SFIO report, along with the accompanying documents, could be considered for both interim relief and the final declaration.
"We, thus, are of the view that the second SFIO Report as well as the compilation of documents filed by th

Law, Law and Order, Justice, Punishment

More than 50,000 people who were separated from their families amid the massive crowd of devotees at the 45-day Maha Kumbh were successfully reunited with their loved ones, the UP government said on Sunday.
According to a statement issued by the government, during the Maha Kumbh Mela, more than 66 crore devotees from every corner of the country and abroad took a holy dip in the Ganga and Sangam.
During this time, 54,357 people who were separated from their families were reunited. The number of women among those who got separated was higher.
This time, the state government had set up digital lost and found centres to quickly reunite the lost people with their families during Mahakumbh.
Through these centres, more than 35,000 devotees were reunited with their families during Mahakumbh.
During 'Amrit Snaan' -- 598 devotees on Makar Sankranti, 8,725 people during Mauni Amavasya, and 864 people on Basant Panchami were reunited with their families with the help of digital lost and found

Maha Kumbh Mela, Maha Kumbh, MahaKumbh, Prayagraj

Union Minister Jitendra Singh on Sunday said innovations originating in remote villages will be scaled up to create equal opportunities and resources and asserted grassroots innovators are being acknowledged for the first time in India under the Narendra Modi government.
The Union Minister of State for Science and Technology was addressing the silver jubilee celebration of the National Innovation Foundation (NIF), an autonomous institute under Department of Science and Technology of the Centre.  "Prime Minister Modi's commitment to 'Virasat Bhi aur Vikas Bhi' integrates India's exclusive traditional knowledge with cutting-edge technology," said Singh, who also released a postal stamp, a magazine titled 'Innovation frontline' and a coffee table book on the occasion.  "Innovations originating in remote villages will be scaled up, ensuring equal opportunities and resources as available in urban areas," an official release quoted Singh as saying.  He applauded India's transformation from 

Jitendra Singh

The order was passed by a single bench of Justice Shivkumar Dige, who noted that the special court's order of March 1 was passed mechanically, without going into the details

Sebi Chairperson Madhabi Puri Buch (Photo: PTI)

Sebi Chairperson Madhabi Puri Buch

Sensex Today | Stock Market Highlights, March 4: Among the broader markets, the Nifty Smallcap100, and Nifty Midcap100 indices settled higher by 0.69 per cent, and 0.05 per cent respectively

Stock Market, BSE, Nifty, Capital

India's exporters are already under dire threat from the US. That only makes it more important that they should not be attacked from the domestic side. QCOs must be eliminated immediately

Quality Control Orders

At Business Standard Manthan 2025, Samir Arora set the cat among the pigeons when he argued for the abolition of capital gains tax to bring back FIIs to Indian markets

Samir Arora at BS Manthan

Factory production accelerated in February from the previous month, while total new orders increased at the quickest pace in three months

Devendra Chawla

Devendra Chawla

Devendra Chawla

Time for a retail thali

Battle for kitchen dominance

Down-trading? Brands should win in trade-offs

The per capita myopia

Matching steps with the hausfrau

It's my life...

Winning at the place of purchase

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IIM Amritsar, TimesPro Launch 5th Batch of Executive MBA to Cultivate Visionary Leaders of Tomorrow

PRIORITY Summit in Miami Highlights Saudi Arabia's Key Role in Geopolitics, Finance, Technology, and Sports

FlowerAura Redefines Beauty This Women's Day with 'BeYOUtiful' Campaign

Return of winter chill may benefit wheat crop, prices ruling above MSP

India's Iconic Men's Fashion Brand - Double Bull Announces Re-launch into Today's Fashion World

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