Masoom Gupte
 "Masoom Gupte")
Masoom Gupte
Masoom Gupte
![40 Years Ago...and now: Unsmiling ,[object Object], to celebrating stains](https://bsmedia.business-standard.com/_media/bs/img/article/2014-08/27/full/1409155271-4805.jpg?im=FeatureCrop,size=(328,185) "40 Years Ago...and now: Unsmiling ,[object Object], to celebrating stains")
When the medium is the message
What Kan Khajura Tesan can teach you about content marketing
 "When the medium is the message")
Making downtime count
During a slowdown, limiting idle time could be a sure-fire way to cut costs. Here's how some smart companies are playing the game
 "Making downtime count")
Pay and productivity
At the Goafest 2014, when corporate clients took stage to voice their unfulfilled expectations from their agencies, little did they expect to be at the receiving end with creatives voicing their conce
 "Pay and productivity")
Method in the madness
Kishore Biyani has been aggressively restructuring Future Group's retail operations over the last year or so, at times giving out mixed signals. Here is the big plan
 "Method in the madness")
 "Creative call to India's past at Goafest")
AIR news bulletins on FM soon: Javadekar
The statement is significant as the auction of 839 FM radio channels in the third phase has been overdue
 "AIR news bulletins on FM soon: Javadekar")
We are focused on attracting local business: Melanie Varley
Interview with Chief Strategy Officer, MEC
 "We are focused on attracting local business: Melanie Varley")
 "No yes men please: Advertisers to ad agencies")
Publishers, brass band find a spot at Goafest
Fifty-eight winners walked away with trophies on day one of Goafest 2014
 "Publishers, brass band find a spot at Goafest")
Goafest to keep the party alive
The ninth edition has more awards and seminars to compensate for some big names missing from its roster
 "Goafest to keep the party alive")
Playing CIO to millennials
Millennials are bringing a new set of expectations into the work place, challenging traditional IT support systems
 "Playing CIO to millennials")
The making of Brand Modi
Narendra Modi isn't just a political party's prime ministerial candidate. NaMo is a brand that has been carefully built and painstakingly marketed. Here's how
 "The making of Brand Modi")
 "Fight or play in private label?")
Fence-sitters to rescue IPL broadcaster
Brands waiting for tournament's home-leg could improve revenue flow
 "Fence-sitters to rescue IPL broadcaster")
Why packaging is important
Packaging is possibly the most visible marketing tool. Ironically, only a handful of Indian companies give it due credit
Customer-funded, not crowd-funded, is the way to go: John Mullins
Interview with professor, London Business School
 "Customer-funded, not crowd-funded, is the way to go: John Mullins")
When the machines start talking
Currently, the focus of M2M communication revolves around connectivity, but the next and the more profitable wave will be around applications
 "When the machines start talking")
Fragmented but focused
The audience consuming television on the mobile may soon be the cream of the pack, the envy of your competition
 "Fragmented but focused")
Tea battle turns green
Tetley and Lipton are making the under-penetrated brew their cuppa tea as they compete neck and neck
 "Tea battle turns green")
Latest News
In this Section
All
 "The Art of Living Pioneers Revolutionary Wastewater Treatment with Nature")
 "VTEX Achieves AWS Consumer Goods Competency For Its Composable & Complete Commerce Platform that Advances Efficiency & Agility")
 "Ocus Group Drives Urban Excellence with Premium Developments in Gurugram")
 "Actor Keerthy Suresh marries Antony Thattil in Goa")
 "Murmu")
Most Popular
Read
Shared
Commented
 "Nirmala Sitharaman, Nirmala")
 "inflation, retail inflation, food insecurity")
 "ATM, Money, Transaction")
 "Market, BSE, NSE, NIfty, Stock Market, investment")
 "Stock market")
