Sandeep Goyal

Does the captain still take it all? The changing dynamics of cricket ads

Brand managers have invariably favoured the captain over any of his team members.

Which would you prefer - Gelephu's simplicity or Neom's futuristic dazzle?

One beguiles with its simplicity and spirituality, where elephants saunter past day and night, while the other dazzles as the future on steroids, boasting robo maids and flying cars

Why there's only one Bukhara: The mystique of the iconic restaurant endures

Within a year of its launch in New York, the Bukhara was shuttered. Despite a good start, the restaurant never really managed to emulate the success of the original

Diwali ads sans bindi: Reflecting SoBo beliefs, not anti-Hindu sentiment

The custom of wearing a bindi dates back centuries, and some sources suggest it has roots in ancient Hindu rituals

Trump's personalised merchandise strategy: A model for Indian politicians?

The website that sells Trump watches states the watches are not designed, manufactured, or distributed by Donald J Trump or the Trump Organization

Indian chess needs corporate support: Ideal chance for firms to engage

The inevitable din that is building up after the Olympiad victory is whether we are doing enough for our newly minted chess champions?

Indians make up 20% of TIME 100 AI list, but their impact in India unclear

Most of the country's AI efforts have been funnelled through its "IndiaAI" initiative, managed by Mr Vaishnaw's ministry

Lateral entry is no panacea: Political turbulence hits govt's move

Navigating government corridors as a lateral entrant to the position of CEO of the Punjab CSR Authority, I quickly learned that fresh ideas often wither without the right groundwork

BS@50: Entertainment transformation - from silver screen to smartphones

The most interesting dimension of change in the past 50 years has really been the shrinking size of the entertainment screen

Why India's Olympic stars fail to dazzle on brand endorsement pitch

Recognition and recall are the essential qualifications of fame, hence the basics for any celebrity endorsement. Most Olympic medallists actually fail that basic but essential test itself

Must-watch Olympic movies

The picks are more recent, not the usual age-old favourites that get counted every time the theme is the Olympics

Congratulations! Twitter just turned 18

While much has changed at Twitter over the years, including its name, and it has lost advertisers under Mr Musk, the big cake at its 18th birthday celebrations is well-deserved

Does sadfishing really work?

Negativity, tension, and conflict are becoming popular strategies for boosting a brand's value, despite the emotional manipulation involved

It can happen in Japan only

In a world where urban development often trumps aesthetics, the voluntary demolition of a building in Tokyo to preserve a cherished view sets a rare precedent

10 past 10, 8:20 or 9:41?

The 10:10 configuration adopted by the watch industry seems to have learnt its biggest lesson on consumer delight from the FFA

Diljit Dosanjh: India's Taylor Swift?

Data on India's celebrity private jet emissions is sparse, yet the nation is beginning to climb the carbon nasties list

Soon, a Japanese Empress?

Amid shirking male heirs, Japanese are opening up to the idea of a reigning Empress. Yet change may be decades away

D&I in Indian advertising

Does your brand communication reflect the diversity of the people in your markets?

Patanjali, misleading ads, and art of puffery: When brands take it too far

The Supreme Court has come down heavily on Patanjali Ayurved. Advertising, however, is full of examples where brands have taken it too far

Cheering Mandanna & Mandhana

Authentic people are those who stay true to themselves, their values, and their beliefs