A toolkit for entrepreneurs

For people who want to start up but don't know how to go about it, Uri Levine's book offers a step-by-step guide to getting on with their entrepreneurial journey

Fall in Love with the Problem, Not the Solution: A Handbook for Entrepreneurs

Author: Uri Levine

Publisher: Watkins Publishing

Pages: 327

Price: Rs 699

Uri Levine has excellent credentials to tell entrepreneurs how they should go about doing stuff. He has founded/co-founded or was associated with half a dozen or more startups, at least two of which attained the unicorn status before they were sold. Of these, Waze — the community-driven navigation cum traffic map that Google acquired a decade ago for a billion dollars plus in cash — is the brand that is associated with him most. Google keeps Waze as an independent