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Never Out of Print: The Rupa Story
Author: Rajen Mehra
Publisher: Rupa
Price: Rs 500
Pages: 504
More than 20 years ago, when Rupa Publications’ commissioning editor asked me to write a small book on actor Madhubala, I took up the offer without much knowledge about the business of book publishing. One was none the wiser all these years. Never Out of Print: The Rupa Story written by Rajen Mehra, the chairman of Rupa Publications, makes one considerably less ignorant about the complex world of book publishing, marketing, distributing et al. An engrossing story, though lacking in essential dates and with some proofing errors,
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