The theatre of showmanship

Prahlad Kakar's memoir, while showcasing the flamboyance of the ad world, falls short in delving into the transformative era of advertising, leaving readers craving more substance and depth

Ad Man Mad Man: Unapologetically Prahlad  

Authors: Prahlad Kakar with Rupangi Sharma

Publisher: Harper Collins

Pages: 526

Price: Rs 799

The world of advertising has had more than its fair share of colourful characters. Some have worn their eccentricities like shiny badges of honour and some have chosen to relish their oddball reputations in private. But no matter how one slices the profession’s penchant for flash and glitz, the flurry of memoirs from every handlebar moustache, cowboy hat, and closet maverick in the advertising ring shows a collective desire for a nostalgic turn in the sun.

The newest member of this club is popular adman