 "Book Review")
THINK LIKE THE MINIMALIST: Master the Art and Science of Crafting Thought Provoking Design
Author: Chirag Gander & Sahil Vaidya
Publisher: Penguin
Pages: 192
Price: Rs 550
In the award-winning TV series Mad Men, there is a scene in which the creative director of the ad agency Sterling Cooper, Don Draper, points to a page of the New York Times. The page contains a full-page ad for the car brand Volkswagen. “Guys, this is the future of advertising,” Draper says. The ad to which he was referring had the pithy headline “Think Small”. The car is shown in a tiny size in the corner
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