At 455 million users a month in March 2023 (Comscore), YouTube is India’s largest over-the-top (OTT) platform. It is also a part of India’s largest media firm – the estimated Rs 25,000 crore (FY22) Google India. According to analysts, YouTube brings in roughly Rs 8,000 crore or about a third of this topline. It competes not just with Meta and other digital players but with Disney-Star, Sony, Zee among the traditional media behemoths. As it celebrates its fifteenth anniversary in India, Vanita Kohli-Khandekar speaks to Ishan Chatterjee, who took over as managing director YouTube India about six months back, about