 "Kulmeet Bawa_president and MD, SAP Indian Subcontinent")
German technology major SAP has seen strong growth in India over the last few years driven by the demand for cloud by the small and medium enterprise (SME) segment which is 80 per cent of its customer base. Today, it is investing heavily on artificial intelligence (AI) for business to solve critical customer problems. Kulmeet Bawa, president and MD, SAP Indian Subcontinent, talks about SAP’s growth journey in India and AI strategy, in a video interview with Ayushman Baruah. Edited excerpts:
How has SAP grown in India over the last few years and what’s the way ahead?
It is a
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