Online used to be 99% of revenues, share is coming down: FreshToHome CEO

'If you look at it, the size of the industry is around Rs 3 trillion, which is roughly around $50 billion'

After raising $104 million in a late-stage round, led by Amazon’s Indian-focused Smbhav Venture Fund recently, online meat and seafood delivery platform FreshToHome is planning to increase its presence in tier II and tier III cities and coming up with more offline stores. Amid reports that the company will have its initial public offering (IPO) in three years, Chief Executive Officer and co-founder Shan Kadavil tells Shine Jacob the company is targeting sustainable users on its road to the IPO. Edited excerpts:

What is your growth strategy after the fresh round of funding?

Until last year, all of our revenue