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GenAI allows us to reimagine human experience: SAS's Bryan Harris

BRYAN HARRIS, executive vice president and chief technology officer of SAS, conversed with Ayushman Baruah about the company's plans

Bryan Harris, Executive Vice President & Chief Technology Officer, SAS
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Bryan Harris, Executive Vice President & Chief Technology Officer, SAS

Ayushman Baruah Bengaluru
SAS, the US-based analytics company, is making major investments in generative artificial intelligence (GenAI) and its India team will play a significant role in this work. SAS has 950 employees in India, including teams for research and development (R&D) and sales and marketing. BRYAN HARRIS, executive vice-president and chief technology officer of SAS, conversed with Ayushman Baruah about the company’s plans. Edited excerpts from an interview over email.

SAS announced in May that it will invest an additional $1 billion in industry applications, including GenAI capabilities. Which areas would this investment go into?

SAS is committing $1 billion to AI-powered

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