Rising disposable income a big opportunity for us: AABL's Tushar Bhandari

Associated Alcohol Breweries Ltd (AABL), one of the leading distilleries in India, is strategically targeting the evolving preferences of new-age consumers

Associated Alcohol Breweries (AABL), one of the leading distilleries in India, is strategically targeting the evolving preferences of new-age consumers. AABL is prioritising consistency and quality to effectively manoeuvre the market dynamics. It is also eyeing to expand its beer division, Mount Everest Breweries (MEBL). Tushar Bhandari, whole-time director at AABL, talks about partnerships, product lines and strategic expansion initiatives in a video interview with Aneeka Chatterjee. Edited excerpts:

Which market trends or patterns is the company capitalising on?

There is a rising per capita consumption and disposable income and it is a big opportunity for players like us.