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The story, the actor and the budget have to work for theatres: Shiv Chanana

'From 2016 onwards we have become more serious about making films'

Shiv Chanana
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Shiv Chanana, Senior Vice President Films, Super Cassettes Industries (T-Series)

Vanita Kohli-Khandekar

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The Rs 2,372-crore (FY22 revenue) T-Series is India’s largest music company and the biggest channel on YouTube globally. At roughly Rs 700 crore in revenue from films, it is now being counted among the top film studios too with hits like Hindi Medium (2017), Kabir Singh (2019) and Tanhaji (2020) under its belt. Vanita Kohli-Khandekar spoke to Shiv Chanana, senior vice-president, films, on what the business means for the music label. Edited excerpts:

T-Series has been making films since founder Gulshan Kumar’s times. What has changed?

From 2016 onwards we have become more serious about making films. We made about

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