Premium content production needs to be democratised: JioStar's Uday Shankar

We deliver the largest share of audiences on TV (110 channels such as Colors and Star Plus, 32 per cent viewership)

Over 13 years, Uday Shankar took Star India from Rs 1,600 crore to Rs 18,000 crore in revenue when he quit in 2020. He was keen to focus on education and healthcare. But here he is back in media four years later as vice-chairperson of JioStar. The Rs 26,000 crore (revenue FY24) firm is India’s largest media company. It is the product of the merger between Viacom18 Media and Star India. Viacom18 is owned by Reliance Industries (RIL) and Bodhi Tree Systems, a platform owned equally by Shankar and James Murdoch’s Lupa Systems. Star India is a part of The