At a time when competition in the fashion retail industry is intensifying as new players emerge, Myntra Chief Executive Officer NANDITA SINHA said the online fashion retailer continues to grow ahead of the market. In a telephonic interview with Peerzada Abrar, Sinha shared that Myntra reached 70 million monthly active users during the festival season, and its GenZ customer base doubled in one year. She also mentioned the launch of M-Now, which enables shoppers to receive their orders in about 30 minutes, and the feature is expected to scale to over 100,000 styles in the next three to four months.