Driven by a strong demand for its premium brands, spirits maker Radico Khaitan reported a 26 per cent increase in its consolidated net profit to Rs 54 crore for the January-March quarter. As it focuses on its 'Prestige & Above' segment, it is expecting strong performance in the coming quarters. It managing director, ABHISHEK KHAITAN, spoke to Aneeka Chatterjee in a video interaction. Edited excerpts:
How are you adapting your strategies to changing consumer preferences?
With our flagship vodka, Magic Moments, we have achieved remarkable success in India, where it is the best-selling brand. Globally, it ranks seventh. While white