30 years on, Disney continues to struggle in India despite scale, footprint

Now, say reports, Disney Star India, bought at a valuation of $15 billion, could be on the block for roughly one-third that amount

For the first time since it entered India in 1993, Disney today has scale and a national footprint in the country, thanks to its 2018 acquisition of Twenty First Century Fox’s entertainment assets.

Star India, which came with this acquisition, has more than 60 channels in eight languages. It has led the growth of broadcasting in India since the mid-1990s with Kaun Banega Crorepati, several popular daily soaps, Kabaddi, cricket, and other Indian sports. An important part of the $71 billion that Disney paid for Twenty First Century Fox, it gave Disney a seat at the table with other American