70% of startups say tech adoption propels hypergrowth: SAP-Zinnov Study

About 37% of the startups plan to increase their spending on enterprise applications by more than 15% in 2023

Approximately 74 per cent of Indian startups report seeing direct benefits from implementing enterprise applications, according to a study conducted by technology firm SAP India and consulting firm Zinnov Digital. The research also found that 37 per cent of these startups plan to boost their spending on enterprise applications by more than 15 per cent in 2023.

The study indicates that by adopting a robust digital core on the cloud, Indian startups are reaping substantial benefits. Over 80 per cent of startups in the enterprise tech, health tech, retail, logistics, and autotech sectors have seen a considerable increase