Store marks direct retail foray as Apple eyes bigger India pie

In 2022, Apple launched a $50-million supplier employee development fund to educate suppliers in skill development, rights awareness and other learning opportunities

Quintessentially Apple, but with an Indian touch — the company’s long-awaited first store is finally here, marking the tech giant’s foray into the direct retail segment in a country where it is aggressively looking to increase sales.

On Tuesday, Apple fans in India will get the first bite of a company-owned store at the Bandra Kurla Complex (BKC) in Mumbai. On Thursday, Apple will open its second store in India, at New Delhi’s Saket.

Spread over 20,000 square feet, the look and feel of Apple’s BKC store is like most stores globally, but with some unique features.

In terms of