Apple likely to corner 39% share of Rs 1 lakh-plus smartphone segment

Apple has been able to grab a larger share of Indian premium smartphone market segment, while rival Samsung has seen a relative fall in its share in the same segment

First the good news. India’s premium smartphone market (above Rs 30,000) has been on a roll this year and is estimated to grow by a staggering 60 per cent in calendar year (CY23) over the previous year.
 

Apple’s share in the Rs 1 lakh-plus phone segment is expected to hit 39 per cent by the end of CY23, up from 35 per cent in calendar year 2022 (CY22). 

Samsung, which is a key player in this segment with its array of foldable smartphones, is projected to see its share fall from 65 per cent to 59 per cent over