Companies associated with the ongoing Cricket World Cup have seen a surge in downloads of their mobile apps by consumers.
Despite all the speculation about the future of Star Disney in India and whether or not it would get into a joint venture or sell out its television business, its over-the-top (OTT) platform, Disney+ Hotstar, is having a dream run after it decided to stream all the World Cup matches free to their consumers.
Hotstar, which was ranked 16th in the pecking order of the most downloaded app across all segments in India on October 1, went up to number