Monday, March 03, 2025 | 01:41 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

ASCI proposes various guidelines to avoid 'greenwashing' by companies

Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said

Advertising, Ads, ASCI

Press Trust of India Mumbai

Listen to This Article

Advertising industry's self-regulatory body ASCI on Thursday proposed various guidelines to avoid 'greenwashing' by companies.

The Advertising Standards Council of India (ASCI) has come out with a 9-point draft in this regard.

In a statement, ASCI said the guidelines are aimed to check greenwashing, which it defined as the deceptive practice of making misleading environmental claims.

The body's chief executive and secretary general Manisha Kapoor said the guidelines aim to foster a culture of transparency and authenticity in advertising in consumer interest and help them make informed decisions.

Environmental claims can appear in advertisements, marketing material, branding (including business and trading names), on packaging or in other information provided to consumers, it said.

 

The proposed guidelines say any absolute claims like a product has no impact or only a positive impact needs to be supported by a high-level of substantiation.

Comparative claims such as "greener" or "friendlier" can be justified, for example, if the advertised product or service provides a total environmental benefit over that of the advertiser's previous product or service or competitor products, it has been recommended.

The public consultation on the draft is open till December 31, Kapoor said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Nov 16 2023 | 10:28 PM IST

Explore News