Business Standard

Tata Starbucks adds bite-sized food, small portions beverages to its menu

Beverages to start at Rs 185 and food at Rs 160

Sushant Dash,  CEO, TATA Starbucks
Premium

Sushant Dash, CEO, TATA Starbucks

Sharleen Dsouza

Listen to This Article

Looking at the preference of customers in the country for bite-sized foods and small portions of beverages, Tata Starbucks has introduced its products accordingly.

It has offers starting at Rs 160 for foods and Rs 185 for beverages.

“The picco size, which is six ounces (one ounce is 28.38 gm), or bite-sized, is more about what the consumer wants rather than being affordable. They’re more familiar with and more comfortable having smaller sizes, or there are certain parts of the day when they are looking to eat less or want to have smaller quantities of food than the larger amounts that maybe

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in