Corporate India is expecting a rebound in consumer spending and demand in the new year, with top executives gearing up for increased investments and hiring as company earnings climb.
A survey conducted by Business Standard in December, involving 50 chief executive officers, found that 80 per cent believe the government should offer greater tax incentives to the common person to boost consumption.
In 2024, high interest rates, soaring prices, and elevated food inflation significantly impacted consumption, especially in urban areas. Rural demand, however, showed signs of recovery in the latter part of the year, and 68 per cent of CEOs