 "cricket kabaddi disney reliance")
Rajiv Dubey is senior general manager and head of media at Dabur India. From honey and hair oil to candy and cough drops, the Rs 11,975 crore (revenue) Dabur sells an array of consumer products to Indians. In the financial year ending March 2023, it spent Rs 640 crore on advertising. About 70 per cent of this was spent on television. How then does Dubey view the merging of the Reliance Industries (RIL) and Bodhi Tree Systems-owned Viacom18, into the Disney-owned Star India?
The merger, announced last week, will create a broadcaster with 110 channels such as Star Plus and
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