CEAT shifts gears, forays into steel radial tyres for two-wheelers

Tyre maker CEAT Ltd is foraying into steel radial tyres for two-wheelers with an aim to enhance its leadership position in the overall two-wheeler tyre segment and also to help premiumise the brand.
 

The company, which on Friday launched its new premium range of two-wheeler steel radial tyres, is targetting both aftermarket and original equipment manufacturer (OEM) segments.
 

"It (steel radial tyres for two-wheelers ) is a very significant segment from various aspects. There is a very strong emerging trend in the consumer space where people, based on more affordability and better infrastructure, are venturing out solo as well as in groups for cruising and leisure biking, and they're also getting off the road. They're going on expeditions, going on weekend off road rides, adventure biking," CEAT Ltd Managing Director & CEO Arnab Banerjee told PTI.
 

 

He further said, "As of now this market is about 3 per cent of the overall two-wheeler market, but it is rapidly going to gain in saliency." Secondly, Banerjee said, "We are the market leaders in two-wheeler (tyres). So how we act and grow the segment depends on what we do as well. So to that extent, the launch is significant." The other reason for getting into the steel radial tyres for two-wheelers segments is to help to premiumise the whole brand, he added.
 

"The two-wheeler segment otherwise is mostly commuter-led. People use it as their business bike for commuting from home to office. Doing sundry business in the small towns. So this is a big departure that is happening. This is the consumer trend," Banerjee said.
 

CEAT is targetting both the aftermarket and OEM supplies with its new range of products although initially its product will be for the aftermarket.
 

"We are involved in several projects with the OEMs for bikes which are going to be launched with CEAT steel radials," he said.

On the potential of the segment, he said, "as the saliency grows for the industry, we expect to have a pole position in that whole thing and will grow with the industry, hopefully at a faster rate. It will become more and more salient as we go along." Banerjee said the new range of products is initially a domestic oriented initiative and is tuned to the domestic market.
 

"Export requirements are different. We are studying the export market but as of now there is no plan to play in that export market (with the two-wheeler steel radial tyres)," he said.