 "PVR, Cinemas")
Cinema exhibitor PVR INOX Ltd on Thursday said it is looking to add two more superplexes this year as part of plans to expand its large format offering.
The company opened its new 12-screen superplex in Bengaluru, having multiple cinema formats, taking its total to 158 screens in 25 cinemas in the city.
Superplexes or cinema halls with 10 or more screens offer a range of formats and experiences under one roof in mega malls with large floor areas.
"Bengaluru has always been a very special market for us, where the movie going propensity is very high. People there watch all kinds of movies in multiple languages or genres and it is the best performing city for us... We're always looking at growth opportunities in Bengaluru," PVR INOX Ltd Executive Director Sanjeev Kumar Bijli said.
The new superplex has 12 screens with 2,192 seats, he added.
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When asked how many superplexes the company plans to open across India, he said, "This year, we're launching two more, one each in Bengaluru and Pune."
At present, the company has seven superplexes.
Bijli said superplexes are bringing a change in the entertainment landscape with futuristic cinema concepts and bespoke hospitality.
With the addition of the new superplex in Bengaluru, the company has consolidated its presence in the south with a total of 542 screens in 96 properties, PVR INOX said.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
