Driving the change: Luxury car buyer is getting younger in India

Around 59 per cent of BMW buyers (in the luxury class) are aged between 31 and 45 years, and 35 per cent of its buyers are existing customers

Luxury car owners in India are getting younger, and, more and more professionals are buying them. This is opposed to the earlier norm of only wealthy families owning luxury vehicles.

 Vikram Pawah, president, BMW Group India, said that the customer base of luxury cars has evolved tremendously in the last decade. “Apart from wealthy families, a new group of achievers has emerged in India. They have a global outlook, are well-travelled, and have an eye for luxury products. Young entrepreneurs and leaders are actively shaping demand in the luxury car market. With the rise in disposable income, they are not hesitant