Uneven monsoon weighs on demand for FMCG firms in July-Sept quarter

Fast moving consumer goods (FMCG) companies are expected to see muted topline growth, with uneven spread of the monsoon impacting demand. Rural demand recovery, too, remains elusive in the July-September quarter. 

Brokerages expect volumes to remain steady in the quarter on a sequential basis. 

“On rural demand, we believe that the overall recovery, although not sharp, is witnessing some signs of slow revival,” brokerage house Nirmal Bang said in its preview report on the sector. 

In its pre-quarter commentary, Marico said demand trends in the September quarter were largely similar to those in the preceding quarter. 

Rising food prices and