Hero MotoCorp expects balanced growth between rural and urban this year

Hero MotoCorp plans to attract more customers in the commuter segment by building more value in its products

Hero MotoCorp is expecting balanced growth in rural and urban sectors this year on the back of a good kharif season, rising penetration of retail finance options, and strong festival period sales, the two-wheeler maker’s chief growth officer, Ranjivjit Singh, said on Thursday.

He also said that the company was not in an electric scooter “race”, and was focusing on expanding its single product in the segment, Vida V1, to 100 cities during this fiscal year.

Hero MotoCorp is a leader in the commuter motorcycle segment (up to 125 cc internal combustion engine) that is popular in rural areas. Two-wheeler