 "Hero Motocorp")
Hero MotoCorp on Monday said it plans to open more than 100 exclusive stores for premium models in 2023-24 at “prime” locations across the country to provide “sensorial experience” to customers.
The company plans to launch a premium motorcycle model (within 150cc-450 cc) in each quarter of 2023-24, its CEO Niranjan Gupta had said last week. Hero has about 9,000 touch points, including 1,000 primary dealerships in India.
Apart from establishing a product portfolio to “win” in the premium segment, the company will develop a premium brand image and elevate customers’ retail buying experience, it said in an investor presentation
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