How Amul navigated the tricky terrains of India's ice cream market

Amul has expanded from 19 operational ice cream plants until last year to 25, having invested more than Rs 1,000 crore this year in capacity. It aims to double ice cream capacity in two years

On the one hand, ice cream is hot this summer, with healthy sales growth of 15 to 20 per cent being projected as the mercury rises to unprecedented levels in parts of the country.

According to data from market intelligence firm Kantar, sales of ice cream and kulfi skyrocketed in April this year, experiencing 58 per cent volume growth. According to Statista, the Indian ice cream market amounts to $2.32 billion in 2024, and is expected to grow at a compound annual rate of 4.53 per cent until 2028.

Not surprisingly, new and creative flavours are descending