 "As Mercedes completes three decades in India, its three-pointed star sits atop the luxury table. What drives it?")
In 1954, when India was taking its baby steps as an independent nation, industry tycoon J R D Tata stitched a partnership with Daimler-Benz for 15 years to launch Tata Mercedes-Benz (TMB) trucks. This was the first time the iconic three-pointed star logo debuted on Indian soil. However, the oldest surviving imported Benz car in India has been with the P C Muthu Chettiar family in Chennai since 1914.
By the onset of economic liberalisation beginning 1991, Mercedes-Benz was no stranger to the Indian market. Sought after by film stars, businessmen, politicians, and other wealthy folk, it was a symbol
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